Sustainable Retailing Performance of Zara during COVID-19 Pandemic

From an international business risk management perspective, the widespread and catastrophic implications of COVID-19 pandemic on performance Zara (Parent company Indetex) are studied analyzed to contribute ongoing research conventional brick-and-mortar retail business. Brick-and-mortar has headed into decline over last several years, e-retailing grown exponentially during lockdown period pandemic. The objective this study is understand highlight impact coronavirus (COVID-19) crisis in Saudi Arabia. It was found that consumers’ preferences purchasing behavior experienced a paradigm shift from earlier patterns. Because caused many businesses collapse altogether, tries specific factors were responsible for affecting overall Zara. This helped generate key findings. also aims identify main challenges relating sustainable retailing at review how incorporated sustainability their concept gained appeal due growing concerns environmental externalities. results indicate there lack with respect global market. Further, proposes potential digital strategies maintain market